Absolut celebrated Sydney Gay and Lesbian Mardi Gras 2024 partnership with the launch of the new club series, Absolut X.
BACKGROUND
For more than 40 years @absolut_anz has been a proud ally of the LGBTQIA+ community, celebrating equal love and freedom of self-expression. Absolut X is an evolution of this commitment to create an intimate and safe environment for queer club culture.
WHAT WE DID
Absolut X embodies the spirit of the brand: celebrating the power of mixing drinks, ideas, and people to create something extraordinary. The event series championed the future of inclusive and queer nightlife, bringing diverse communities together on dance floors across Sydney/Eora.
The Absolut X series features a range of events, from the Absolut X Dancefloor at Fair Day to a weekend-long takeover at The House of Music & Booze. By collaborating with legendary queer event organizers like Heaps Gay and Xaddy's Door List, Absolut X creates safe, inclusive spaces that honor the past, present, and future of queer nightlife culture in Australia.
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