Overview: The ‘Discovery Night’ concept has been designed as an opportunity to peel back the covers on ALDI’s range and business practices. It will help to dispel any myths, misconceptions and re-write the brand narrative by telling stores that explain why ALDI is ‘Good Different’.
Approach: My writing parter and sister, Hannah and myself was tasked to writer and create an energetic “sizzle” video that captures the story of ALDI opening its doors for a day to share everything there is to know about the company. Crafted for consumption on social platforms, the video series of 90-seconds (max) videos were for internal and external ALDI use.
The Projects
Aldi good Different
WRITER / PERFORMER
3 x 15-30” clips
Video #1 ‘Trolleys’
INSIGHT: Aldi tries hard to be good and different by securing their shopping trolleys with unique trolley tokens.
IDEA: The trolley token is not only a great way to stop trolley dumping, but it’s really chic and fashionable.
META EXECUTION: https://www.facebook.com/watch/?v=960812134119696
Or watch the low res version here:
Video #2 ‘Special Buys’
INSIGHT: People who buy at Aldi aren’t your typical shoppers, so why would they have typical ‘staples’ on their grocery lists?
IDEA: From eggs, milk to massage tables; Aldi caters to all their shoppers staple needs.
META EXECUTION: https://www.facebook.com/Iconicduo/videos/725673061116488
Or watch the low res version here: