We reengaged Smith & Smith’s audience, ready to floor it in the digital fast lane.

BACKGROUND
I came on board with Brophy Studio to work with Smith & Smith Kitchens, a leading kitchen design and installation company stuck in neutral and yearning to shift gears and accelerate growth. Despite their reputation for quality craftsmanship, they needed a comprehensive rewrite of TOV, socials, and content to boost brand awareness and drive conversions in the competitive home improvement market.

Working in close collaboration with the company's leadership team, we developed and executed a multi-faceted digital marketing approach. This included creating compelling copy for their website, socials, and blog, designing eye-catching social media campaigns, implementing targeted email marketing strategies, and producing high-quality visual content showcasing their stunning kitchen designs.

HOW WE GOT THERE
Our holistic approach effectively transformed Smith & Smith Kitchens into a digital powerhouse in the kitchen renovation space. By acting as their extended marketing team, we maximised their budget efficiency while delivering impressive results across all digital channels.

Most importantly, our partnership with Smith & Smith Kitchens allowed us to go beyond mere product promotion, not only showcasing the brand's authority but also inspired customers to envision their dream kitchens, aligning perfectly with Smith & Smith's motto: "Crafting the heart of your home, one kitchen at a time."